Start off your LinkedIn summary with a clear outline of how you’d like to structure your page. You can stick to a hook, mission, expertise, proof, and finally a call to action. Getting the hook right is important as you want to keep sustained attention through out. Make sure your mission is clear by making sure people truly understand your passion. Make sure your summary is easy to read by breaking up text into simple paragraphs as well.

Key Takeaways:

  • Unlike many LinkedIn users, who use the site to catch the eye of headhunters and personnel-fillers, retailers are hoping to catch the interest of buyers.
  • This is more difficult than merely stating your credentials. You must appear to be an expert on the product, or service, you offer.
  • In short, your LinkedIn profile should summarize your resume, highlight your talents germane to your product line, and be a call to applicants, when warranted.

“In this blog post, we’ll dig into what to include in your LinkedIn summary to make it stand out, as well as some examples to give you inspiration.”

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