For real estate marketers that are growing their business, there comes a time when they need to take a step towards turning their business into a major player. Although you generate leads on a consistent basis and you close many deals, you want to enable your marketing team to take the things to the next level. The untapped potential is the conversation that prospective customers creates in their head, before the words are spoken and intent made known. This marketing approach is called evergreen and it is done by letting prospects reveal their details and inner reasoning to you.

Key Takeaways:

  • The real estate marketing funnel outlines a 5 stage process that a house seller goes through when selecting who to work with.
  • The “Evergreen” marketing approach highlights a specific way of contacting and engaging clients in order to find out more about their preferences and why those preferences led them to selecting you.
  • Build trust and credibility by being transparent throughout the entire process.

“This real estate marketing funnel post is for the advanced agent or investor who already has a business that’s growing.”

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