Real estate professionals ultimately make money on the sale of the property, but before they get to that point, generating leads is the most important step in the process. Websites and social media can be successfully utilized for this goal. There are some steps you can take to further optimize lead generation. Organic growth can be boosted by original content published for your target audience. Make sure you fully deploy keywords, but do not overwhelm you content. Above all, try to make the content engaging.

Key Takeaways:

  • It’s been shown that real estate Carrot members tend to generate leads quickly. Yet, data suggests leveraging some pay per click advertising can significantly improve even their average lead times.
  • Their are other ways to maximize leads while shortening the time to get to them, including generating great content.
  • Optimizing SEO is always a plus and will certainly help in providing great leads.

“Our data shows, on average, it takes a Carrot member 8.8 days to get their first lead and 40 days to get the first 15.”

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