When it comes to marketing channels, e-mails still have a lot of punch. After all, among all different channels, e-mails claim the highest conversion rate. They allow for personalization, and avoid some common pitfalls of other channels, letting the recipient peruse the content at their convenience. Fortunately for marketers, there are many automation tools making e-mail campaigns easier than ever to manage. This is extremely important in a current economic environment, where outlook can shift rather quickly, requiring a rapid response from businesses.
- The COVID pandemic caused people to spend far more time on digital channels, giving email marketing a new lease on life.
- While customers often use social media to engage with brands, they usually prefer to be contacted via email.
- Comprehensive marketing automation tools include integrated email marketing functions, as well as customer relationship management and customer help desk features.
“Apparently, some of the hardest-hit sectors and companies, aside from the ones that were forced to shut down operations because of COVID – 19, would take more than five years to recover.”